One thing he doesn’t mention is that Chris’ “giant smile” on the advert doesn’t really look like a smile at all. Smug is one way of putting it. Another is to point out it looks rather similar to the expression one has when one has a mouthful of someone one does not know whether to spit out or swallow. Nothing wrong with that of course, but I’m pretty sure he didn’t get that from his wife or girlfriend. Clearly there is another dimension to this sad squit’s life that has yet to be told.