What the Big Brother incident says about Lembit’s narrative… and campaign.

Claims that Lembit will be appearing on the next Celebrity Big Brother have now been vigourously denied. But there remain two problems.

The first thing is that the story “rang” true. CBB is pretty much the only celebrity reality TV show Lembit hasn’t appeared on. He’s made much out of his appearances on I’m a Celebrity and Celebrity Apprentice*. And he has of course appeared on a myriad of other chat and panel shows. By contrast, no-one would have believed the story about Ros Scott or indeed pretty much any other MP. That is an image problem which Lembit himself has cultivated. So while it may indeed be “mischief” to invent stories such as this, it is only planting a seed in well cultivated soil.

The second thing is the length of time it took to rebut the story. Indeed, at the time of writing (1.20pm) the denial has yet to appear on his official website. No bloggers were briefed to start the rebuttal process. Why the length of time? Could it be that his campaign team weren’t completely sure the story wasn’t true and wasted the morning trying to track down the candidate? This suggests that a) Team Lembit perceive the same image problem that the rest of us do and b) either the campaigners or the candidate is not really concentrating on the fight.

Issuing a denial on a website is a five minute job. Is it really too much to expect Lembit to sort this out?

UPDATE: * Not forgetting Big Brother’s Little Brother of course**.

** Oops. Didn’t mention the All Star Talent Show, All-Star Mr and Mrs, Celebrity Weakest Link and Celebrity Who Wants To Be A Millionaire.

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