Partly, admittedly, because I set up a Google Alert of his name earlier this year during the Presidential election, Lembit Opik never stops getting in my face. His latest interview was in Wales On Sunday yesterday (odd since just a week ago Lembit was dismissing the same paper as “poor use of [his] time“). Regarding the presidential election, to the surprise of no-one, he is utterly unrepentent:
â€œIâ€™ve been thinking about why the party establishment did not support me for the presidency. I put forward a new agenda, painting politics in primary colours, and perhaps theyâ€™re just not ready for it.
â€œI do politics in quite a distinctive way, and maybe theyâ€™re not comfortable with that kind of approach.
â€œI want us to be a party where we can express a strong corporate personality and strong individual personalities.
â€œPerhaps I frighten the horses, but the point is that, if you donâ€™t, youâ€™ll never create a political stampede.
â€œI do my best to reach out to the kind of people who donâ€™t watch Question Time and Newsnight, and I think it would help politics if more politicians did so.â€
But it wasn’t just the party establishment that didn’t support Lembit – it was 70+% of the party. Chris Huhne wasn’t supported by the establishment in either leadership contest he stood in, yet managed to leapfrog Simon Hughes in the first and came within 500 votes of winning the second. Are we all supposed to be mindless automatons?
What genuinely perplexes me about all this is that if Lembit could point to a single tangible fact which proved his hypothesis that appearing on Have I Got News For You was actually beneficial to the party, much of the criticism would be muted. The counter hypothesis is that a) most of the programmes he appears on either ignore politics altogether or advance an anti-politics agenda which Lembit himself does nothing to address and that b) while no-one can dispute the rise of Boris “LOL!!1!! LOOK AT HIS FUNNEE HAIR!!?!!” Johnson, Johnson never went within a million miles of half the paper-bag-opening-level programmes that are Lembit’s meat and drink and, frankly, when it comes to personality, Lembit is no Bozza. Have you ever seen a more polite, well-spoken individual on HIGNFY, Big Brother’s Little Brother or Celebrity Apprentice? The fundamental problem with Lembit’s celebrity appearances is that he doesn’t even make the most of them. In that respect, those who compare him to the Cyril Smiths and Clement Freuds of the past are missing the point.
But go on Lembit, prove me wrong in 2009. It is put up or shut up time. Because I can see how his grand master plan might work, I just don’t see it actually working.
If he is to do that however, he will have to embrace technology – something he has thus far managed to avoid in the way that 8 year old boys avoid baths. Oh, he bragged about his supporters on Facebook, many of whom appeared to be of the “LOL!!!1! LOOK AT HIS WONKEE CHIN!!!?!?!” variety, but that is a dead giveaway of someone who just doesn’t get technology. He doesn’t even have a website, or rather, he has *snigger* an ePolitix one, which is almost even worse. Even his Daily Sport column isn’t published online. So where do all these people who see Lembit on the television have to go? If they Google him, they’ll find a Wikipedia Page, a bland profile on the official party website, his defunct Presidential campaign website and a couple of videos. After that, it’s girls of a weathered and Cheeky variety all the way down. Lembit’s online “narrative” is written almost entirely by other people.
Iain Dale boasted 65,000 absolute unique visitors in November and 578,000 unique visitors in 2008. Given that only a fraction of Daily Sport readers will read Lembit’s column whereas almost all of Dale’s visitors are there because they want to be, those are figures that should give him pause for thought. If Lembit’s media appearances really do help him to reach out to people who would otherwise be unengaged, then he ought to be able to match and even beat Iain Dale’s readership in very little time at all.
It isn’t as if his target audience are somehow not online. Indeed, the people who Lembit claims to be reaching out to are over-represented on the web.
So what I’d really like to see in 2009 is a Lembit Opik blog to put us all in our places. If Lembit is right, then such a blog would climb to prominence quite quickly. What’s more, it would bridge the gap between the programmes he appears on and his politics. He’d win, his critics would be proven wrong but wouldn’t mind and the party would gain a major new asset. So how about it?