I was rather irritated this morning to read this article on the Guardian website which, apart from ignoring whole aspects of the internet campaigning (about which I may blog later, but may not), included this sentence:
A more colourful Lib Dem, Lembit Opik, has been using Facebook in his bid for the party leadership.
Even leaving aside the fact that Lembit was standing for president, not leader, to even think of writing that sentence exposes you as a hack journalist who doesn’t really know what he is talking about. Because in this election, as with the Obama triumph, Facebook was a mere sideshow. The interesting stuff was what was happening elsewhere.
Lembit was not the Lib Dems’ answer to Barack Obama; in terms of campaigning style, Ros was. To go from nowhere to 72% of the vote is a victory earned only by reaching out to the grassroots and achieving what Obama achieved: killer word of mouth. In the final stages, Lembit liked to present himself as the anti-establishment candidate but as a Vice President, former front bencher and former Welsh leader, he was anything but: he was our Hillary. Ros only became the establishment’s chosen one because she had demonstrated skills during the campaign that the party’s establishment valued.
But it isn’t really fair to call Ros our Obama. No disrespect to her, but that comparison does not flatter her. But she may yet turn out to be our Howard Dean. Dean, if you recall, was briefly the grassroots-de-jeur during the 2004 primaries. He didn’t win, but he did go one to become the Chair of the Democratic National Congress, roughly equivalent to our own President. His understanding of Politics 2.0 was crucial to Obama’s success (not to mention 2006’s midterms); we can only hope that Ros will prove to be as much of a visionary in her new post.
This is the first Lib Dem election where the internet has played a crucial role in deciding the result, although it came pretty close in last year’s leadership contest. The world of political campaigning has changed; we need to respond to it.