I’ve just been listening to Nick Clegg and Chris Huhne’s head-to-head on the Today Programme. For a Cleggite, it made for pretty uncomfortable listening.
While I think Clegg was significantly better than Huhne at the hustings last week, the broadcast media is the real battleground in the struggle to win the hearts and minds of the public. And once again, Clegg came off as dramatically weaker than Huhne.
The difference was obvious. Huhne trotted off a series of clear and concise soundbites while Clegg waffled. It isn’t as if this problem hasn’t been remarked upon before; why hasn’t Clegg sorted it out?
And the problem goes a little deeper. Huhne has spent the last week at the centre of the party funding scandal for doing little more than opportunistically reporting the whole Abrahamsgate affair to the police. He even used those sharp elbows of his to get in on the BBC’s report on Vince Cable’s desire to appear on Strictly Come Dancing. Clegg meanwhile has only popped up to declare that he is expecting to win – a process story.
My entirely anecdotal evidence suggests that most over-40s I know seem to be coming out for Huhne. Given the over-representation of young people contributing to it, I am doubtful that YouGov’s poll over the weekend should have given Clegg quite as strong a position as it should have. Either way, he isn’t giving any late voters any strong reasons to vote for him.
Assuming he does get elected however, I do hope he will spend the Christmas break working out where he went wrong over the campaign and getting some serious media training.