I’ve just been peaking at the Tories’ consultation website, going by the bossy title of Stand up! Speak up! Straighten that tie! (I made the last bit up).
On it is a stark video about Britain’s ‘broken society’ illustrating how the UK is such a mess. Some of the statistics are undeniable, and if the economy was on a downward spiral they might be causing us problems, but does Britain actually feel broken? It’s easy to say, but good marketing is only effective if it resonates. Does this?
Perhaps I’m showing my age, but in 1997, it did feel like that, and it did feel like it was time for a change. That was why, even though I wasn’t even tempted to vote tactically for Labour, I was celebrating as loudly as any Blairite on election night.
The bottom line is, civil libertarian and environmentalist though I may be, it is the economy, stupid. This new Tory narrative may work if we suddenly enter a recession, but I can’t see it working otherwise. Combined with the new Cameroon strategy of shoving dilettantes and top hatted buffoons down our throats, and finger waving about marriage, and I just don’t see them capturing the public imagination. At a time when they needed to realise we are living in the 21st century, they seem obsessed with making us believe we’re living in the 19th. Perhaps this explains their Dickensian analysis of the state we’re in.