Tag Archives: sandra gidley

WARNING! Reading this blog could make you fat.

I was otherwise occupied last night. If I hadn’t been, I’d have joined in with the chorus of disapproval regarding Nuffield Health and Prof Michael McMahon’s pop at fat ‘role models‘ (see also the Metro’s coverage).

What to add that Costigan and Carol haven’t already said (or for that matter, Susie Orbach and Phill Jupitus)? Merely that the links between the diet/’fitness’ industry and the current obesity panic is one of the most under-reported scandals of our modern age.

It hasn’t gone completely unreported. I blogged about the Independent’s expose of The Obesity Awareness and Solutions Trust (which was quickly wound up thereafter, although you can still find their muddy footprints all over teh internets). TOAST was established by LighterLife who managed to rope Sandra Gidley into a gobsmackingly ill-advised press stunt which involved her walking around in a fat suit* (this exercise apparently proved that I am incapable of tying my own shoelaces – all it really proved is that Sandra must be considerably less fit than me). This latest bit of hate-filled PR by Nuffield only demonstrates quite how brazen they feel they can get away with being.

I get angry about all this because I know how it would have affected the younger me and thus I’m pretty sure how all this affects overweight children and teenagers today. When I look at old photos of my I’m amazed at how relatively unfat I actually was. If only I knew that then. I used to find it hard to imagine how an anorexic could look at themselves in a mirror and see themselves as larger than they really are – until I realised that I did that every day when I was in my teens and twenties.

And aside from Prof. McMahon and his gastric bands, or LighterLife and their magical yoghurts, what actual help is there out there? For me, it was a dietician who told me off for not looking after myself and gave me helpful advice like “if you feel like eating a chocolate bar, eat a digestive biscuit instead.”

These days, I appear to beyond medical help. The last two times I’ve registered at a doctor I’ve been too heavy for the scales – so even if BMI wasn’t totally bogus, they can’t actually tell me what my rating is. Yet I’m rarely the fattest person sitting in the waiting room. So what’s going on? How can the NHS lecture people about the obesity epidemic when they can’t even be bothered to actually measure how much people weigh?

Even the Wii Fit can’t help. I gamely stepped on our nice new one last week only for the computer to order me off and delete my records. Thanks a bunch. Real motivational that one.

The diet and fitness industry is established to make money out of the excessively vain and the desperate. If you fit into neither category, you are just fair game as far as they’re concerned. Like so many other aspects of modern living, they preach individualistic solutions to a phenomenon that is – if anything – a social problem. Walk through Chapel Market, as I do every day, and you’ll notice that most of the obese people you walk passed are from the local estate not executives from the nearby office buildings. Obesity and poverty go hand in hand, yet we are constantly assured that it is all the fault of individuals for eating too much despite evidence to suggest that diets simply don’t work.

I’m not sure that enough has been done to look into the links between mental health and obesity. There does appear to be a link with depression (and indeed a link between mental health and equality). Every week there appears to be new research about the placebo and nocebo effects – suggesting that the role the mind has over the body is still only dimly understood. It is odd that we are expected to believe that people like Beth Ditto and James Corden are such role models to their fellow fatties, yet the idea that obesity might be linked to self-esteem is ignored by the same people.

Either way, there must surely be something sick about a society that seems to simultaneously think that obesity is caused by over eating and can be solved by even more consumption.

Sandra Gidley’s favourite crash diet under investigation

LighterLife, already in my bad books over TOAST and fat suits, are the subject of a BBC investigation tonight:

The liquid-based programme, aimed at people who are three or more stones overweight, involves dieters consuming just 530 calories a day for 12 weeks.

But Inside Out has heard from some dieters who have experienced disrupted periods, hair loss and water poisoning.

Fat people unite! You have nothing to lose but your shoelaces!

I wrote the following letter to Lib Dem News last week but they saw fit not to print it. Fair enough, but here it is anyhoo:

Just what point is Sandra Gidley trying to make by prancing about in a comedy fat suit (People, 22nd February)? As someone who is at least as fat as she was when she ‘fatted up’, I can assure her that if her experience involved feeling exhausted all the time and being unable to tie her own shoelaces it wasn’t an authentic one. I’m not convinced her suit simulated diabetes for her either, one of the conditions highlighted in the article.

There is a creeping nastiness about the anti-obesity bandwagon that has been rolling on in recent years, employing both the patronising language about handicap that it is now thankfully regarded as insulting to disabled people with sinister innuendo about the cost of it all. It is clear that Sandra buys into at least some of the government’s rhetoric about fat being a ‘bigger threat than global warming’. You wouldn’t spot an MP getting out the boot polish to understand the ‘black experience’ nor would you hear them talking about geriatric care crippling the health service.

What’s worse is that this stunt is actually about promoting diet company and soup manufacturer LighterLife – this venture turns out to be about making diet industry Fat Cats fatter not the wellbeing of fat people.

Nobody likes a tourist, Sandra. If you want to understand what it’s like to be fat, talk to a fat person, not someone trying to make money out of them.

If you didn’t see the Lib Dem News article in question, it is basically lifted directly from Sandra’s press release, although the reference to LighterLife is conspicuous by its absence in the LDN version. See also the Southern Daily Echo.

LighterLife have been in the news recently as the main funders behind The Obesity Awareness and Solutions Trust (TOAST), which has rather rapidly taken down its website in the past week or so. They currently have a tube carriage advertising campaign which was annoying me even before I became aware of the TOAST controversy. Their programme is based around crash dieting for the first 14 weeks (during which you can only eat their official soups, shakes and bars).

I sincerely question what an MP is doing endorsing any commercial weight loss programme, let alone this one. The fat suit stunt fits in well with their general publicity material which is all about presenting fat people as miserable and desperate. This isn’t about empowering people; it is about making them feel bad and then taking money from them when they are at their lowest.