I despair of the EU at times. Fair enough, a Jaffa Cake is a cake – no doubt about it. It is made of cake mixture. It might be a little cake, but it is still a cake.
But a tea cake? A tea cake is a chocolate covered marshmallow with a biscuit base. The key word there by the way was biscuit. I can guarantee you that the judges at the ECJ have never had one, preferring their poncey Belgian biscuits. They probably think shortbread is a type of small baguette and all.
The problem with this ruling is, what is now to stop Mars from calling Twixes cakes? Or even, damnit, Mars bars? Where do you draw the line? Where, eh? See? You don’t know!
M&S have opened up a can of worms from which we may never recover. The very foundation of our society is teetering on the brink. It is a truth, universally acknowledged, that a cake is something that is soft when fresh and hard when stale while a biscuit is hard when fresh and soft when stale. Strip that away, and what do we have left? I can tell you: sheer anarchy.
And what does the UK Column have to say about all this? I’ll give you a clue: it begins with “fuck” and ends with “all”. Clearly they have been taken over by Common Purpose. Somebody tell David Noakes.