Given the success of the Bring Back Wispa campaign, I am perplexed as to why my Save Dairy Milk Bubbly campaign has thus far failed to elicit much support. Surely the time is ripe for a nostalgia campaign, now that it is on its way out? Given how excitable people get, I’m surprised no-one (apart from me, obviously) has started bemoaning how our 21st century traditions are under threat.

Dairy Milk Bubbly has one thing over the Wispa – ridges. It’s a sure sign of progress. Frankly, I’m amazed that Richard Dawkins hasn’t already started charging from the barricades. Plus, I’m sure a Scot must have been involved in the decision somewhere down the line (a Welsh woman has already been outed) – how come the English Nats aren’t up in arms?