I spent yesterday afternoon and evening in Ealing Southall constituency (I would have been there earlier, but I had a prior meeting). Impressed with the Lib Dem campaign HQ, which is conveniently placed and just right for our needs.
I thought that there was something amiss about the Tory campaign when I saw that extraordinary video on Webcameron of Cameron adlibbing desperately to break the awkward silence. Very odd footage that appears to serve no purpose. It wasn’t about the candidate, or the area, or the issues. For a man who works in radio, Tony Lit doesn’t say much does he? Or perhaps they were trying to keep him quiet.
My suspicions that the Tories weren’t running a serious campaign seemed to be confirmed when I got to see what they are actually delivering. A tabloid newspaper that looks like it has been designed by a not particularly competent amateur who is trying to copy the Lib Dem style. Too much filler, not much substance, too few photos. Half a page of newspaper quotes about Cameron, half of which are more than a year old? A whole page wasted on listing councillor details? They’ve made a brave stab at a bar chart, conveniently ignoring the fact that they are third in terms of actual votes (next time you hear a Tory moaning about a Lib Dem bar chart, laugh hollowly). This is the sort of literature you would expect to see in a low profile, “up and coming” non-target election campaign, not a key target byelection.
Then, pop over to the Facebook group of the Ealing Southall Byelection Virtual Campaign Base and you find that, despite the Conservatives’ high presence on Facebook, it has just a handful of members. Its first Campaign Day is in a week’s time. That’s almost halfway through the campaign!
If the Tories were serious about this campaign, they would be spending less time producing bizarre videos and more time producing decent election literature (produced by one of their professional organisers rather than an enthusiast). If they were serious, they’d have an actual campaign base, not a virtual one. I’m sorry Arleen, but it looks like you’re going to have to wait a bit for your Christmas.
UPDATE: I can’t believe Tony Lit named one of his children after David Cameron! Creepy or what?