Campaign Photos 101

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Via Jonathan Calder, I bring you Tim Ireland’s Art of Looking Concerned.

It’s easy to take the piss when it’s Tories, but I’m uncomfortably aware that a) this is the sort of thing that the Lib Dems run extensive training courses on at conferences, etc. and b) that I began looking at the photos from the point of view of an old hand myself. They’re quite well posed, if a little wooden, but everyone knows you should make sure your candidates have a change of clothing before going out so it doesn’t look like all the photos have been taken on the same day. At the very least, male candidates should wear a suit and then change ties between each shoot.

I’m so ashamed…

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